Advertising that is to be printed in color will cost the same as above, plus all additional costs from Kinko's to prepare the color page. This will frequently result in additional handling costs because the page printed in color has to be inserted separate from the b&w pages. The advertiser will be charged any additional handling fees for this process.

If the ad is a single page to be included as an insert, the advertiser will pay $200 plus the cost of the ad copy preparation, plus any additional handling associated with inserting it in the newsletter. If the insert causes the postal rate to increment to the next ounce rate, the advertiser will pay all the additional postage costs (approximately $125 for a typical newsletter mailing).

Placement of non-member ads is on a "space available basis". In no case will a non-member advertisement be placed in the newsletter that would result in adding additional pages to accommodate the ad. Adding an additional block of 4 pages would typically cost about $160, plus $125 if the extra pages caused the newsletter to go to the next higher postal rate

The best format for an ad is either JPEG, TIFF or Photoshop PSD. I strongly suggest an image resolution of 300 dpi – anything less will produce an unacceptable grainy image. I use Adobe Photoshop, Illustrator and Pagemaker 7.0 to produce the newsletter and Pagemaker will import most MS Word text documents, but the results are mixed when graphics are included. Sometimes it looks just like the original and other times Pagemaker gets confused and the imported document does not look anything like the original. A JPEG, TIFF or PSD graphic file (single layer) will always work well. If you use fonts that I do not have, the end result will be uncertain if the fonts are embedded in the graphic - flatten all layers before saving. Printed "camera ready" copy can be scanned for insertion in the newsletter, but better results are obtained by working from the graphic file. If you have to send "camera ready" copies by mail, please send two copies in a rigid mailing envelope to minimize physical damage.

I try to send the newsletter to the printer around the 15th of each odd-numbered month and I will need your ad by the last day of the previous even-numbered month. Once you have sent me an ad I will save it for future use till you specify otherwise - you only need to let me know what issue you want it to run in. If you do not have a preference, I will run the ad when the content of the newsletter gives me adequate space. Call me at 919-681-3172 (M–F, 8am–5pm) or e-mail if you have any other questions. If you are unable to e-mail the files, your disk with the data can be mailed to my home address: